Students launch safe-driving campaign
WILMINGTON — Students from Ursuline Academy and Salesianum School have launced a modern-day campaign to promote safe driving among their peers.
Thirteen students from the Art Forum class, which includes both schools, presented a marketing campaign consisting of four elements to combat the use of cell phones while driving. The visual reminders of the dangers of distracted driving include a cell phone pouch, a bumper sticker, a warning ticket and a music video.
The pouch is designed to conceal a driver’s phone, making it less tempting to use it while driving. The bumper sticker includes the popular phrase “LOL,” but instead of standing for “laugh out loud,” it is short for “loss of life.” The warning ticket reads, “a warning from someone who cares” and reminds drivers not to operate a vehicle while “inTEXTicated.” Finally, the video includes lyrics written by Ursuline senior Lindsay Henzes and set to the tune of the television show “Kim Possible.” The lyrics tell the story of why driving and texting is dangerous.
A pilot program with these elements will kick off in January in collaboration with SmartDrive, a nonprofit driver education reinforcement program aimed at students who already have their license.
The video can be seen below.
